So what is a marketing mix exactly?

A marketing mix helps to define and refine your product or service by analyzing the various different facets and extensions of your product or service. Its vital that you understand what your product or service is, the price points you set for it, the way you promote it, and the pathways you will use to “place” it in your potential clients’ hands.

A general guide for setting up your marketing mix, is the concept of the four P’s: Product, Price, Promotion, and Placement.

We’ll be updating this post with more info soon, but meanwhile, you can read more about the four P’s at:

http://en.wikipedia.org/wiki/Seven_Ps#Four_Ps:_the_producer-oriented_model